While Cook did not deny that Apple was exploring the possibility of making its own AR glasses (leaked patents have long suggested it has something in the works), he added that Apple was not interested in being first to market with such a product. But now, it seems like people can't imagine a world without apps on their smartphones. "And then step by step things start to move".
Amid reports that Apple has been busy developing a pair of advanced smart glasses, Tim Cook went on record during a recent interview with The Independent and essentially put to bed any hopes that such a product might see the light of day anytime soon. Cook likened AR's affect to that of the App Store, saying that it will be just as "dramatic" as the App Store was for mobile technology. Apple isn't building the database that would specifically enable that feature, but Cook thinks its ARKit tools are needed to make it possible for developers. Your health is on one app, your financials, your shopping, your news, your entertainment - it's everything.
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As per Cook, which only recently entered the AR market, the company is already in good shape. The Apple CEO also noted of how ARKit become "the largest AR platform" instantly because of the existing iPhone user base. Additionally, a Bloomberg report from last November said that Apple's was working on a device capable of connecting "wirelessly to iPhones, show images and other information in the wearer's field of vision".
"But today I can tell you the technology itself doesn't exist to do that in a quality way".
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Cook's full interview, which focuses mostly on Apple's ARKit framework and the potential for augmented reality to change the way we interact with the world, is well worth checking out and can be read in its entirety over here.
"We don't give a rat's about being first, we want to be the best, and give people a great experience", he says. "Over time, I think [these features] will be as key as having a website", Cook said. While AR in a wearable form factor has gained traction in enterprise settings - where people are more willing to put aside fashion in favor of functionality - we're a reasonably long way from a point where the form-factor question can be settled.
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When asked about smart glasses, Cook reportedly said: "There are rumours and stuff about companies working on those - we obviously don't talk about what we're working on".