Taylor Swift to release her own app


The Swift Life™ is clearly for super-fans, but it follows a celebrity trend emerging in the past few years in which social media stars (like Lele Pons) or people like Kylie Jenner create their own apps to update fans with new content. As a social network, instead of a freemium game, The Swift Life actually stands a chance at working out for Glu, considering Taylor Swift's ravenous fans. "I mean, I hope", Swift joked in the app's teaser video released Wednesday (October 11). Platforms aren't specified, but Glu cites Google Play, the App Store and the Amazon AppStore in its release, so it's likely to be broadly available across mobile devices.

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The announcement video was published to Swift's YouTube account, and features some blurry handheld video of her saying, "I think you guys are really going to like this". Like a Facebook or Twitter post, fans can also like each other's comments and those that the singer drops in. In the video, it states that new songs will be added weekly, users will have videos from Taylor, they have the ability to use Swift emojis and much more. That's not it. Taylor is also said to be launching her very own emoji set called "Taymojis", because she can.

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The Swift Life marks the first real diversion from that model as the company saw steep losses in 2016. And though her direct interactions with fans have cooled down a bit in a year when she's considerably reduced her public persona, Swift still has a devoted, highly interactive fan-base. And it's on the house.

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