For example, after the new year, Target customers will also be able to use their Target loyalty membership through REDcard to get 5 percent off most Target purchases and free shipping when using Google Express.
Target is jumping into the voice shopping trend in a new partnership with Google.
Baeb said Target is working to integrate ReStock with Google Assistant voice technology, so a ReStock order could be placed via Google Home or Android TV, and soon from Android phones and iPhones. Guests also will be able to choose to link their Target.com accounts with Google for a more personalized shopping experience.
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Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours.
Be on the lookout for additional features that bring together the best of Google and Target in the coming year. The cheap-chic retailer said Thursday that it will allow consumers to shop for Target merchandise through Google Express and with the Google Assistant.
The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days.
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The Target team up comes just after a similar partnership with Walmart and Google. Today, Google made it easier for those Target followers to shop with the nationwide addition of the retailer to its Google Express service, along with the ability to buy an item with just a voice command via Google Assistant. That won't be available until next year, but when it is, customers will be able to more easily reorder products, because the service will know what exactly each person prefers to buy and in what quantities.
While Amazon's Alexa has assumed an early position as a leading voice-activated assistant, Google has stepped up its push into the space as its aligns its services to brick-and-mortar brands such as Panera Bread, which became one of the first national restaurant chains to begin offering voice-activated ordering and payment through Google Assistant. A full rollout of voice ordering is expected to come to all of Panera's 2,000-plus USA locations by the end of the year, the company has said.
For those of you who might be unaware of Google Express, it's basically a competitor to Amazon Prime.
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