Apple acquires New Zealand-based wireless charging firm


The timing of Apple's decision to buy a New Zealand company that makes wireless charging technology might seem curious given the recent introduction of new iPhones that include similar features.

PowerbyProxi was founded by an entrepreneur Fady Mishriki in 2007. The "team will be a great addition as Apple works to create a wireless future", said Riccio.

Apple has apparently confirmed the acquisition and the team at the company will be joining Apple.

Apple shared its plans for wireless charging at the unveiling of its iPhone 8 in September.

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This could allow Apple to offer much larger pads that could quickly charge multiple consumer devices, including laptops and even electric scooters, he added.

Apple is beefing up its wireless-charging ambitions.

Apple's interest in PowerbyProxi may be driven by the latter's other products, some of which can support transferring up to 150 watts through any non-metallic material, for wirelessly charging industrial machinery and medical equipment, said Jake Saunders, Asia Pacific vice president of ABI Research.

Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from Apple Authorised Resellers.

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The company did not say how fast the charging would be compared with traditional plug in charging.

PowerbyProxi's name is a play on the words "power by proximity" reflecting its vision that surfaces, not sockets will deliver power to digital devices.

It designs and develops safe, high efficiency and high density wireless power technology.

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