The company said the decision to expand the character count was aimed at making it "easier and faster for everyone to express themselves". Snap's stock was bludgeoned Wednesday, falling 15 percent to $12.83 in midday trading.
Most people have been blessed with 280 characters on Twitter over the past 24 hours.
Snapchat needs to grow its user base beyond 13 to 34 year olds in the U.S., France the United Kingdom and Australia, Spiegel said.
Raw: President Trump Arrives in China
President Xi and his wife Peng Liyuan welcomed Mr Trump and his wife Melania to the Hall of Supreme Harmony in the Forbidden City. Ross was speaking at a signing ceremony in the Chinese capital for commercial deals worth about $9 billion on Trump's visit.
The expansion to 280-character tweets will be extended to all users except those tweeting in Chinese, Japanese and Korean, who will still have the original limit. Twitter hopes that the expanded limit will get more people tweeting more, helping its lackluster user growth.
Others were not impressed, including at least one who quoted Shakespeare: "Brevity is the soul of wit".
The Twitter account for popular crime drama Law And Order: SVU used their first 280 character tweet the only way they really could. We saw when people needed to use more than 140 characters, they Tweeted more easily and more often.
Freedom School District referendum fails to pass
With 96 percent of votes counted 56.6 percent of voters came out against the bond while 43.3 percent came out in favor. The second question in the referendum asked for money to help operate the school over the next five years.
The social media company also points out that many users still didn't go over 140 characters even when given the new 280-character limit. It stopped counting polls, photos, videos and other things toward the limit.
While Twitter notes that while the change is taking place for most parts of the world, there are still a few that will be sticking with the 140-character limit.
Mariah Carey's Former Security Guard Claims He Was Sexually Harassed
Agents for Carey revealed to TMZ they had consented to pay a few solicitations and were in chats with Anello's security firm. The security chief is reportedly unsatisfied with her teams offer, but his lawyer says the draft lawsuit is now on hold.