Buick LaCrosse Avenir Won't Be A Plain Jane

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Due out early next year, the LaCrosse Avenir is designed to bridge the gap between luxury and "near luxury", creating a Buick-styled sedan that attempts to attract luxury buyers with strategically-selected features and equipment upgrades.

LOS ANGELES ― With the arrival of the 2018 LaCrosse Avenir, Buick's new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they're shopping for a auto or SUV.

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New Buick LaCrosse in version Avenir is driven by a powerful petrol V6 that is able to generate 310 horsepower.

"Nine out of 10 LaCrosse buyers are choosing one of the top two trim levels - customers are signaling they want more from Buick", said Duncan Aldred, vice president for Buick and GMC worldwide, in a statement. To that end, Avenir adds more choice and luxury for buyers, with upgrades inside and out. Some of the obvious upgrades include the grille, wheels as well as the Avenir badging that will be seen on the outside and on the inside.

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The LaCrosse Avenir marks the second model in Buick's sub-brand line-up, joining the 2018 Enclave Avenir that went on sale last month.

Inside, Avenir-exclusive details include a Chestnut interior color theme, embroidered first-row headrests and Avenir-scripted sill plates. The auto features a Chesnut interior scheme and standard navigation, Bose surround sound system, and panoramic moonroof. Even LaCrosse's panoramic moonroof is standard here.

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Still optional on the LaCrosse Avenir are a twin-clutch all-wheel-drive system, adaptive suspension and advanced safety technology package, including a front collision system with automatic braking and pedestrian detection, and full-speed adaptive cruise control. The SUV pretty much offers similar enhancements.

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