John Lewis has finally put us out of our misery and has released its Christmas advert for this year.
The John Lewis logo flashed up at the end - but you may have realised it wasn't the real thing when the fox remained trapped under the ice, making the ad not just sad but extremely depressing.
Starting the advert off viewers got their first glimpse of the Moz when he appeared under the adorable boy's bed.
Lebanon is 'declaring war' on Saudi Arabia, Saudi minister says
Saudi Arabia also asked its citizens not to travel to Lebanon from any other worldwide destinations. One Saudi official said Hezbollah had committed "acts of aggression" against Riyadh.
The 2 minute advert centres around a 7 year old boy, who's being kept awake by a snoring monster called Moz (available in all good John Lewis stores.). Sounds a bit trippy if you ask me.
For Christmas, Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's kip. He has also directed videos for Björk, Daft Punk and Metronomy.
Visit a state or national park - it's free for Veterans Day
These passes provide entrance to all national parks, national wildlife refuges, national forests, and other federal lands. On November 11th and 12th, NPS is offering free admission to all parks in observance of Veterans Day Weekend.
John Lewis have unveiled their 2017 ad.
Craig Inglis, John Lewis' Customer Director, added: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships".
M&S finance boss to leave as profits rise
Chief executive Steve Rowe said this morning that the company recognised there were "stronger headwinds" facing food. Second-quarter clothing and homeware like-for-like sales fell 0.1% after falling 1.2% in the first quarter.