John Lewis has finally put us out of our misery and has released its Christmas advert for this year.
The John Lewis logo flashed up at the end - but you may have realised it wasn't the real thing when the fox remained trapped under the ice, making the ad not just sad but extremely depressing.
Starting the advert off viewers got their first glimpse of the Moz when he appeared under the adorable boy's bed.
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The 2 minute advert centres around a 7 year old boy, who's being kept awake by a snoring monster called Moz (available in all good John Lewis stores.). Sounds a bit trippy if you ask me.
For Christmas, Joe receives the flawless gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's kip. He has also directed videos for Björk, Daft Punk and Metronomy.
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John Lewis have unveiled their 2017 ad.
Craig Inglis, John Lewis' Customer Director, added: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships".
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