Emirates Airline orders 40 Boeing 787 Dreamliner planes worth 15 billion United States dollars at Dubai Airshow 2017.
An Airbus spokesman said, "We do not comment on our contractual agreements".
The order is expected to be one of the highlights of the November 12-16 event at which Gulf carriers - minus Qatar Airways which is absent due to a rift between Arab nations - are expected to put a fearless face on fragile business confidence in the region.
The airline will buy 40 jets from Boeing, to be delivered from 2022.
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Airbus was widely expected to announce a fresh order worth $16 billion at list prices for the world's largest passenger jet, the A380, from Dubai's Emirates, injecting new life into its soft-selling superjumbo programme.
The importance of the order was underlined by the presence of the vice-president and prime minister of the UAE, and ruler of the Emirate of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, at the announcement.
An A380 sale would bring respite to Airbus which has fallen well behind rival Boeing this year, with 35 percent of their combined new orders.
But Airbus was left out in the cold, after another deal which was expected to be confirmed on the same day was not closed.
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"A few trade-ins will be involved", a person familiar with the matter said.
Asked at a news conference on the launch of a new first-class cabin whether Emirates would place an A380 order at the show, Emirates president Tim Clark said, "maybe, maybe not".
Emirates, which was the first airline to put showers on commercial jets, rolled out the futuristic design at the start of the Nov 12-16 show.
"We see the 787-10 mid-size, wide-body aircraft as a great complement to our Boeing 777 fleet", said Sheihk Ahmed.
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