Uber's biggest rival Lyft eyes Toronto expansion by end of year

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As industry leader Uber has spent the year floundering through a seemingly endless series of controversies, Lyft moved aggressively to capitalize.

Lyft announced on Monday that it would expand its operations north of the border to Canada - specifically, Toronto.

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The company said it was accepting applications for drivers, but did not offer additional details and did not respond to a request for comment. "Right now, we have a situation where Lyft is spending very aggressively to gain share".

Lyft Chief Executive Logan Green has said the San Francisco company plans further global expansion.

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In an email sent to CP24, Lyft spokesperson Daniel Moulton said the expansion will be bringing a "new affordable transportation option" to Toronto consumers.

Lyft was founded in 2012, and gained recognition using fuzzy, pink moustaches that decorated drivers' cars. although it has since abandoned that branding. The company has long talked about having ambitions outside its home country in past, and its primary rival Uber has a strong global presence, but thus far, it has focused on expanding its coverage with the USA and upgrading its service offerings. Lyft has repeatedly met with London regulators.

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Lyft will serve the Greater Toronto and Hamilton Area and plans to launch by the end of the year. The company says it is now worth $11bn.

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