Netflix Study Finds Stigmas Surrounding Public Binge-Viewing Have Dwindled

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Australia's addiction with Netflix has seen us watching on buses, trains and planes, but new research has revealed some of us are streaming from public toilets.

Among roughly 37,000 users across the globe queried by the streaming giant earlier this year, 67% of respondents said that they don't mind risking embarrassment, awkwardness, or even spoilers if it means that they can consume their favorite shows and films on mobile devices on-the-go.

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The ability to more easily watch Netflix's content offline could explain why subscribers are now binge-watching wherever they go - including public bathrooms.

The data also revealed that about 67% binge-watch Netflix's shows and movies outside of their homes, while 60% said they'd increased their public binge-watching within the previous year. Furthermore, public bingers consider being able to access programming a higher priority than food or water while travelling or during their daily commutes.

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Then, when they've realised this, 21% of Aussie users have felt embarrassed because of what they've been caught watching and 34% have just gone back to their stream.

The Netflix data also reveals that 61% of Australians are publicly bingeing on aeroplanes (the highest percentage of any country globally), however Aussies have indicated we experience major issues with in-flight entertainment.

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But "screen snooping" can have consequences with 11 percent of people saying they have had a show or movie spoiled by seeing someone else's screen.

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