Starting from today, YouTube will surface US tour dates for "hundreds of artists" directly below their videos.
The nearest show in line with the user account's zip code will generate, as well as a few more upcoming dates. It has future plans to expand the feature worldwide. If you think you might want to attend a show, YouTube will also feature a "Tickets" button that will direct you to sites for ticket purchases.
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This new feature is only available to artists with upcoming gigs in the USA, though there are plans to expand it internationally.
Unfortunately for fans hoping to pick up some hard-to-find tickets, YouTube does not appear to be offering anything different than what is directly available from Ticketmaster. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster.
The new ticket system comes by way of a partnership with Ticketmaster. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports.
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Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.
If you've ever been watching a music video and thought "I'd love to see them live", YouTube has your back.
YouTube is now letting music artists sell tickets to US performances under a new partnership with Ticketmaster. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.
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