A massive slowdown in credit card and gift card processing was experienced by Macy's on Black Friday, creating a setback that might hurt sales significantly and could cause the chain of department stores to lose large sums of money as the holiday shopping season starts with its four-day Thanksgiving Day weekend.
"It is taking longer than usual to process some credit and gift cards", Radina Russell, a spokeswoman for Macy's, said in a statement.
Last year, Macy's website buckled under the weight of online traffic to its Black Friday and Cyber Monday deals. Visit MarketWatch.com for more information on this news.
Customers told The Los Angeles Times Macy's credit card payment issues forced them to either pay for their purchases with cash or come back at a later time.
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Live footage showed thick clouds of smoke billowing from the site as personnel in heavy riot gear used intense teargas to control the crowd.
Though some social media users reported that the outages were happening "nationwide", the full extent of the problem was unclear.
The issues appear to have begun around noon ET.
The Cincinnati retailer said in a statement that the issue caused some transactions to take longer to process.
"We have fully resolved today's system issues". "We do not anticipate any additional delays".
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There's no word yet on potential losses across Macy's outlets arising from not being able to process credit cards for several hours across multiple stores.
The excitement that is spread across the worldwide store is so intense that an Apple sales consultant appeared to be deranged by the overabundance of shoppers.
On the bright side Macy's, it's only the first day of the holiday shopping season, and there are lots more customers, sales, and deals to be made.
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Tonight the fans stuck with us and we put a big performance in. 'It would have been easy for them to hammer us but they were fantastic for us.