Snapchat Unveils Redesigned App, Emphasizing Distinction Between 'Social' and 'Media' Content


The upcoming redesign of Snapchat that the firm announced as part of its latest financials will draw a line between the "social" and "media" aspects of the app in order to deliver a stream of content that's both personalized and reliable, Mr. Spiegel said, once again suggesting that the service will end up implementing some kind of a news feed that it lacked since its inception in 2011.

Snapchat wants to be there for you.

Besides the videos ads that already run between content on the Discover page now, the new feed will also include Snapchat's recently-introduced Promoted Stories.

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An algorithm isn't the only big change to come. Or it could be ignored, if people choose to only use the app to talk to friends.

It's true that you don't hear a lot about fake news on Snapchat, which is not the case with Facebook, Twitter and YouTube, platforms that have been exploited by foreign actors and folks who don't have your best interests at heart. So far, investors haven't been favorable to Snap while Facebook's stock continues to soar.

This screen will now look to personalise videos for the user with an emphasis on relevance, perhaps an example of Snapchat taking heed of Facebook, an exception to Zuckerberg's company taking inspiration form the photo messaging app. "This is a challenging problem to solve because the obvious benefits that have driven the growth of social media - more friends! more likes! more free content! - are also the things that will undermine it in the long run". Since your friends' Stories are now on the new Friends page, Discover is where you'll find all of the content from creators, publishers, and other people in the Snapchat community that you're interested in. "They're relationships", Spiegel said in a video explainer of the redesign. The company is now embracing a content feed that many competitors like Instagram and Facebook have championed.

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Shares of Snap spiked by more than 2% in early trading on Wednesday after the company released the biggest-ever redesign of its app, which it detailed at Business Insider's Ignition.

The concept of two feeds is one way Facebook is considering in an attempt to demystify and improve its experience.

The new window to the left of the camera will now only show message threads and Stories from friends.

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But Snapchat isn't like Facebook when it comes to content, and it won't be exactly copying its algorithms. Snap is now leveraging various machine learning algorithms that analyze one's history of viewed content in order to deliver personalized recommendations, with the company's CEO likening them to Netflix's curation strategy but noting that such solutions will still be programmed to account for human behavior in order to prevent "algorithms taking over".