Apple's current 9.7-inch iPad was launched in March this year and retails at $329.
This was the first time that iPad sales witnessed this kind of year-on-year growth since the first fiscal quarter of 2014 - October to December 2013 - with a record 26 million tablets sold in three months.
A store employee writes on an iPad during a preview event at the new Apple Store. It further adds that Apple, with its new low-cost 9.7-inch iPad, will compete against the budget tablets from the leading Android players like Samsung Electronics, Huawei, and Lenovo.
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It looks like Apple is aggressive planning to increase the iPad sales be launching a budget iPad.
According to Digitimes, Apple plans to begin selling the 2018 9.7-inch iPad in the $259 price range, creating a bigger differentiation between iPad and iPad Pro.
There is new information from related vendors, they claims that Apple is preparing iPad with a 9.7-inch screen next year.
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The sources - who have not been named - are cited as saying that the new iPad should arrive in the second quarter of 2018, although no firm release date has been mooted thus far. Although the technical specifications of the device are still unknown, it is reportedly expected to be a slightly-tweaked version of the existing 2017 iPad.
As always, keep in mind that Digitimes is not the most trustworthy of sources when it comes to Apple product details. However, there is no official confirmation from any of the companies mentioned here including Apple as well regarding the low-priced iPad in the making.
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