A #BoycottBelk hashtag movement started up over the weekend when word spread that the Salvation Army would not be back at Belk.
Belk, like Ebenezer Scrooge on Christmas Day, has seen the error of its way and reversed its decision to ban Salvation Army bell-ringers from its department stores.
On Dec. 4, Andy Izquierdo, vice president of communications and social impact at Belk, reached out to The Mountaineer with the news that the bellringers were welcome back.
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Last week, the announcement to not have the Salvation Army's bell ringers for its "Kettle Campaign" sent many in the public into an uproar.
"When our customers speak, we listen", a company spokesman told the Todd Starnes Radio Show. Many social media users said they would not shop at Belk as a result.
Izquierdo said Belk will be raising funds through its "Home for the Holidays" campaign for Habitat for Humanity. "We have fixed that as we know our customers are passionate about the Salvation Army".
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It's the first such gift to the organization this year, the Salvation Army noted, but the idea of donating jewelry is not new.
"We believe that a lot of Belk's customers align with the Salvation Army's views". "We thank the Belk customers who faithfully donate to the Red Kettles - every dollar dropped in the kettle opens the door for at-risk youth, provides food for empty bellies, and helps families stay safe and warm". Country Manager Andre Cadogan delivered remarks highlighting support of the Kettle Drive and the work of the Salvation Army.
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