As the name implies, Wallet lets you visit Target stores and check out with the Target app. Wallet also lets you use your Cartwheel digital coupons and discounts, but that's not new - the Target app has allowed you to do that for a while.
Target announced a number of new mobile app features back in September, and said this one was on the way. With Wallet, you can checkout using your Target REDcard and use coupons via the retailer's Cartwheel program all at once.
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Wallet is available now within the Target app. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode.
After almost two years since the news broke of its plans to launch its own digital wallet, Target has finally launched Target Wallet, joining the myriad retailers that have gone with their own proprietary mobile payment solution. The timing of the launch, in the middle of the holiday season, couldn't be better - well, unless you're already done with your gift shopping. Customers will be able to soon use Target GiftCards with the new feature as well. To use, customers have to add their REDcard debit or credit card and then - when they are done shopping and have reached the checkout - just present the barcode in the app for scanning.
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Wallet can make checkout four times faster than other payment types, according to Target. According to the retailer, the feature will eventually roll-out to non-REDcard holders, but gave no timeframe as to when that might be. Talks about Target launching its own mobile payment have been around since 2015, but the company waited till January 2017 to confirm its plans.
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