Amazon Handmade goods available via Prime Now this Christmas

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While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the worldwide selection, compared to over 50 million in the United States, with free shipping if they spend S$60 ($45).

Under the Free AmazonGlobal Saver Shipping option, shoppers in Singapore and Mexico were previously eligible for free global shipping with a minimum order of US$125 for qualifying merchandise.

However, this does mean the previously free Prime Now service is gone, and users will have to subscribe to Prime if they even want to make a purchase locally, unlike local rivals Redmart and Honestbee, which do not require a subscription to order products such as diapers or groceries.

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After launching its video-streaming service Prime Video in December a year ago and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).

They will also enjoy access to its video streaming service Prime Video and gaming subscription service Twitch Prime.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding. "I'm humbled to serve customers in Singapore and to keep expanding the Amazon services customers in Singapore can experience".

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Amazon Handmade products will available via Prime Now from today for Prime members to shop in Austin, Brooklyn, Manhattan, Minneapolis, Phoenix, Portland, Raleigh, San Diego, San Francisco Bay Area and Seattle through the holiday season.

Twitch Prime: Free in-game loot, like exclusive characters, boosts, and skins, in games including Blizzard Entertainment's Hearthstone, Ubisoft's Assassin's Creed Origins, and Digital Extreme's Warframe, plus full games from indie developers. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime. Since 2005, Prime has been focused on making customers' lives better every day. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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