Applebee's: The casual-dining division of Glendale, Calif. -based DineEquity Inc. lets drivers locate the restaurant nearest their vehicle, order featured menu items and make reorders. Gm says it's the first ever commerce platform of the automotive industry which offers new service for on-demand reservations and purchases of goods and services. Simple on-screen notifications can identify relevant offers.
Drivers or passengers can select the Marketplace icon through the vehicle's infotainment system to select food, fuel info, and more with just a few swift taps on the screen.
Marketplace, which leverages 4G LTE connectivity, will be added to "millions of existing 2017 and 2018 model-year" vehicles from across GM's Chevrolet, Buick, GMC, and Cadillac brands. Auto owners don't need a vehicle data plan to use Marketplace and GM says the system adheres to distracted driving guidelines.
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General Motors Co. has launched technology into about 2 million 2017 and 2018 US vehicles that allows owners to order and pay for their favorite Starbucks or Dunkin' Donuts brew before pulling up to the drive-through window.
There will be limits to the functionality of the new marketplace feature since it's created to be used while driving. It leverages machine learning from real-time interaction data, such as location, time of day and a driver's established digital relationship with third-party merchants, to offer highly personalized experiences.
What's more, although the Marketplace is able to be used while driving, GM reportedly designed the system's interface ensuring customers don't have to take their eyes off the road for a prolonged period of time.
The new technology will let drivers do everything from ordering hot wings to booking a hotel room or reserving a table at Applebee's - all without even having to pull over.
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- Shell, which identifies the nearest gas station and soon will give the ability to pay in-dash.
Priceline.com gives drivers access to hundreds of thousands of hotels and exclusive hotel savings on the go.
- Parkopedia, allowing drivers to locate, reserve and pay for parking.
To allow merchants to efficiently and quickly integrate their content as part of the in-vehicle Marketplace ecosystem, General Motors is working with three main platform partners: Xevo (www.xevo.com) in Seattle, Washington; Conversable (www.conversable.com) in Austin, Texas; and Sionic Mobile (www.sionicmobile.com) in Atlanta, Georgia.
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