The Prime Video app will be available on Apple TV 4K and previous generations of Apple TV, giving Prime Video members with Apple TV devices access to Amazon's content line-up.
The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.
In a statement, Google said it had been "trying to reach agreement with Amazon to give consumers access to each other's products and services" but, "given the lack of reciprocity", had made a decision to no longer support YouTube on Echo Show or FireTV.
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Amazon has launched the Amazon Prime Video app on Apple TV in over countries worldwide, just as Google pulls YouTube from Amazon Fire TV and Echo Show. "We hope we can reach an agreement to resolve these issues soon".
Back in 2015, Amazon pulled all retail listings for Google's Chromecast and Nexus Player smart TV box on its website along with Apple TV.
Amazon Prime Video is an iOS app that enables you to watch content from your Amazon subscription on your iPad or iPhone.
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"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, VP of Amazon Prime Video. Not so with Google.
The move comes after Google failed to reach an agreement with Amazon to provide support for the latter's services on the electronics and cloud computing company's products and services. In September, Google blocked YouTube support for the Echo Show and at the time said Amazon's implementation "violates our terms of service, creating a broken user experience".
Google has announced plans to stop Amazon's Fire TV streaming devices using YouTube from the start of 2018, as a row between the two companies intensifies.
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Universal Pictures, Legendary's distribution partner, will release the live-action film outside Japan, where Toho has rights. The script was penned by Guardians of the Galaxy writers Alex Hirsch and Nicole Perlman , so this should be great.