While not as aggressive a deal as MoviePass, which covers unlimited showings over a 30-day period, the company's new $8.99 Movie Club membership includes one free movie ticket per month, discounted ticket prices, and a 20 percent discount on concessions. Watch as many films you want in theaters for a monthly fee, that's their business model, and the yearly subscription got even cheaper than $10/month.
Cinemarks' new plan comes as another movie theater subscription service, called Movie Pass, continues to climb in popularity. MoviePass hasn't released recent subscriber numbers, but based on recent press-and its passionate online community of users-MoviePass is having a major impact on the movie industry.
That way, you'd be able to score great savings on some of the highly anticipated movies of the year.
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Whatever the case, it's likely that the company's already starting to push the movie theater sector toward different business models.
According to The Verge, Cinemark's plan offers certain advantages, like the ability to buy tickets at the theaters and not beforehand, like MoviePass requires. "Maybe we can encourage that person to come six or seven times a year". The club also allows members to bring their friends to movies for reduced rates and receive discounts at concession shops. MoviePass' deal for subscribers is incredible-and its long-term business model can seem equally hard to believe.
Cinemark owns almost 350 theaters in the USA, including 15 in Utah.
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But MoviePass isn't alone, and Cinemark launched a product that's very similar.
Cinemark CEO Mark Zoradi said the program was research-driven, with consumer interests in mind.
Hollywood wrapped up the 2017 summer movie season with its worst number of tickets sold in a quarter century, ushered in by a series of massive box-office flops made worse by ubiquitous critical social media reviews and the growth of competing streaming services like Netflix and HBO Go.
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