Instagram launches Direct, a standalone messaging app

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Instagram has reportedly yet to attach a time frame for separating Direct Messages from its popular mobile app, though that appears to be a long-term goal for the company and one that's expected to be achieved at some point in 2018.

Instagram is planning to split the private messaging feature from its app and to offer a standalone messaging app called Direct instead, according to a report in The Verge.

The reason for the split is the notion that private messaging does not fit comfortably within an app which is designed for broadcasting images and messages publicly.

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"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Instagram product manager Hemal Shah told The Verge. When you open Direct, it goes straight to the camera - perhaps in an effort to condition you into creating and sharing content. It will soon be made available on Android as well as iOS presently in six mentioned countries, which are Chile, Israel, Italy, Portugal, Turkey, and Uruguay. If you download Direct, your Instagram inbox will be scrubbed from the main app.

The app consists of three screens. You can also look at your profile and settings, and view and send messages to other Instagram users. Opening the app, you will see camera similar to Snapchat. For starters, it's another big step in Instagram's metamorphosis from photo sharing site, to broader social networking platform.

Instagram wasn't immediately available for comment. In the same way, you can open or access Direct app from the main Instagram app.

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Well, get ready for the sequel, as the same thing is about to happen with Instagram.

Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app? Now, it has grown to 1.3 billion users, as pointed out by Business Insider. Remember, users went on a similar outrage when Facebook introduced a dedicated messaging app for its platform.

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