Shanghai Opens World's Largest Starbucks (For Now)

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Once they hold their phone up to it, however, they can see inside the cask as newly roasted beans drop down inside - thanks to augmented reality.

{ 7 } Italian bakery, Princi, which made its debut in Seattle's Roastery last month, is also featured in Shanghai's Roastery, making its first appearance to Asia.

China might seem like an odd place to open the world's biggest and arguably flashiest Starbucks, given the country's traditional warm beverage has always been tea, not coffee.

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This experience also extends to Alibaba's online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai. So, how does the Shanghai's Roastery - the world's biggest Starbucks - look like? Customers, who download the app, get a whole new experience as they point their phones at key features around the roastery.

{ 10 } The Roastery isn't just a place to sip coffee but also features a fully manufacturing environment - roasting, packaging and brewing.

Guests can virtually see them resting before they are whisked through copper pipes to the coffee bars, and they can read about the process a bean goes through on the way to becoming a cup of coffee.

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{ 11 } Still, the main reason Starbucks Reserve Roastery exist is the experience. We wanted to take that customer experience even further. The company has already inked a deal for an enormous 43,000-square-foot Reserve Roastery in Chicago that's set to open in 2019.

{ 13 } With 3 different coffee bars, it's hard to get boring with Starbucks. And with a different combination of bakery options, the choice is nearly unlimited. It's the first Starbucks Reserve Roastery - the company's new retail offering - outside the U.S. It's also the largest Starbucks in the world, almost twice as large as the Roastery in Seattle that opened three years ago. There's a plan for similar megastore in Milan and NY (2018) and Tokyo and Chicago (2019).

They can have similar experiences all over the roastery, Emily Chang, senior vice president and chief marketing officer for Starbucks, China, said in a company press release, "It's like Alice in Wonderland meets Willy Wonka". Since 2016, it has been on pace to open an average of one new store every day for five years, CNN reported.

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{ 17 } When Google, McDonald's and Coca-Cola all quit China, Starbucks keeps pouring money into this Middle Kingdom. The recipe to success - knows the Chinese cultureand gains their trust.

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