YouTube to Launch Music Subscription Service Next Year


According to Bloomberg, which cites unnamed sources familiar with the matter, YouTube's paid service is slated to roll out next March and Warner Music Group is already onboard.

If the deals go through and the service is launched this should go some way in helping to appease the music industry, with YouTube coming under for years over not stringent enough copyright infringement policing and not paying artists and labels their dues. Now, on the back of the success of Spotify and Apple, they are beginning to recover.

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Google, another Alphabet unit, introduced Google Play Music, a streaming service, in 2011. This would be the Google-owned company's third attempt to successfully compete with industry-leaders Spotify and Apple. YouTube launched ad-free, subscription-based YouTube Red in 2016 featuring exclusive video content from popular creators such as Lilly Singh Michael Stevens. YouTube has reached out to artists to seek their help in promoting the new service, one of the people said. If a new YouTube music streaming service was announced, it would be interesting to see how it would fit in the firm's current portfolio of products.

YouTube must overcome several hurdles to meet a March target.

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At any rate, YouTube will certainly have its work cut out for it, between creating a well thought out service and apps to contend with seasoned ones like Spotify, and securing licenses from major record labels and distributors to fill its catalog and make it available worldwide. Google combined both the YouTube Music and Google Play Music teams in February, and Google CEO Sundar Pichai had told investors earlier this year that the company planned to unite its music experiences under one roof.

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