Musicians The Weeknd and G-Eazy have each cancelled partnerships with H&M, after the clothing retailer was accused of racism over a promotional image of a black child dressed in a hoodie reading "coolest monkey in the jungle".
The ad sparked a backlash on social media, with some calling it inappropriate, disgusting and negligent. I'm nearly certain the Persson Family and their $31 Billion wont care in Sweden but... this lil guy will see his pics and the mockery one day because the internet doesnt erase... so I just hope he gets to see this one or any like it that celebrate him.
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Representatives for The Weeknd confirmed the singer would end ties with the company.
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Taking to Instagram to express his distaste for the retailer's ill-advised design and shoot yesterday, the New York-native wrote: "Put some respect on it!" "Anything else is disrespectful", P Diddy said on Instagram. He launched his debut line with H&M in 2017.
The Weeknd, whose previous two albums have topped the charts in the United States and United Kingdom and who was recently confirmed to headline this year's Coachella festival, said on Twitter that he was "shocked and embarrassed by this photo". "I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M".
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An H&M spokesperson told Newsbeat: "We completely understand and agree with their reaction to the image". We have got this wrong and we are deeply sorry. Therefore, we've not only removed the image from our channels, but also the garment from our product offering. It is obvious that our routines have not been followed properly. This is without any doubt. "We'll thoroughly investigate why this happened to prevent this type of mistake from happening again".