But the Overwatch League is clearly one of its biggest investments - if not the biggest investment - by the company to date.
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The first season of the Overwatch League will run until June, with playoffs and finals scheduled for July. Twitch will show every regular-season and postseason contest for OWL, which starts play tonight, and develop reward programs and new virtual merchandise for viewers. The $90M figure may include other aspects of the Twitch-Blizzard relationship not attributable to the Overwatch League, sources said. All players who log in between now and February 13, 2018, will receive enough League Tokens to obtain a team uniform of their choice free.
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Money from the purchases will go toward supporting each team however, rather than going directly to Blizzard.
VentureBeat recently tweeted out that the popular broadcasting channel actually paid some big bucks in order to become the exclusive home of Overwatch League. That wasn't an ideal situation for team owners, according to San Francisco Shock owner Andy Miller.
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"Given Overwatch's consistent reign as a top viewed game by our community, we look forward to offering their pioneering style of league play to a large and passionate fanbase that will be able to bond over not only their favorite plays, but hometown pride". The plan is for more teams to be added in the coming years and for teams to host their own games locally. Teams of six compete in three primary modes: assault, escort and hybrid.