The 30-second Pepsi Super Bowl commercial titled "This Is the Pepsi" will be a new take on the famous 1992 Pepsi Super Bowl advertisement starring Cindy Crawford and this time, also her son Presley Gerber.
"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was flawless and the little boys were ideal and it was just one of those commercials that everyone loved and it made people happy", Crawford said on Thursday (January 11th).
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Cindy told USA Today in a new interview.
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The new Super Bowl ad, dubbed "This Is The Pepsi", is part of the company's "Pepsi Generation" campaign honoring the brand's 120-year history in pop culture.
Crawford plans to attend the Super Bowl in Minneapolis, where her father lives. Crawford takes a long sip and when she lowers the can from her lips, one of them murmurs, "Is that a great new Pepsi can or what?" Her 18-year-old son, Presley Walker Gerber, will be making an appearance. Leading up to the game, fans can visit PepsiHalftime.com for behind-the-scenes looks into Justin's journey to the Pepsi Super Bowl LII Halftime Show.
"Just as a mother, we drove to work together that day, and we shared the same trailer", she said. However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported.
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And now, 26 years later, Cindy has recreated the ad, but this time with her teenage boy (how cool?).
For her part, Crawford is excited to rejoin the Pepsi family. She's even seen women channel the ad for an easy Halloween costume.
This one for Pepsi with Cindy Crawford from all of 26 years ago is advertising at its most superficial and meretricious - not a brand goal in sight - and all the better for it.
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