"They can cause chemical burns around the mouth and can cause burns inside the mouth, nausea and vomiting, you can get aspiration, pneumonia, and have breathing problems", she explained.
A series of videos posted online shows teenagers putting the brightly colored laundry detergent pods in their mouths or cooking them and then eating them.The origins of the fad are unclear but some are tracing it back to a 2015 parody article by The Onion and later stories about flavored detergent pods.
The trend started out as a joke, as the laundry pods look nearly like candy due to their colors.
P&G replaced the original clear packaging with more opaque and harder-to open child-proof packages.
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Following reports of this social media trend, they have stepped out to warn the public about the dangers of such acts.
"The American Association of Poison Control Centers has said this is a big risk", said LoVecchio.
The pods have been blamed for at least 10 deaths, according to CBS, two from toddlers and eight from senior citizens with dementia.
How to store the pods. Videos are being posted of people biting into the detergent pacs and spitting them out.
The Tide Pod Challenge is not only the latest senseless trend that is making the rounds on the internet, but it is also very unsafe. Ideas, and even dares about eating the pods followed on Reddit and Twitter.
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It's a social media trend that could quickly turn deadly.
In a statement, Tide said: "Our laundry packs should be only used to clean clothes and kept up, closed and away from children".
"Nothing is more important to us than the safety of the people who use our products", says P&G spokeswoman Petra Renck.
Tide issued a statement following news of the highly risky challenge sweeping the internet: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..." "The internet is a communication tool enabling people to freely express themselves as they wish", Renck says.
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