Instagram has started letting users post stories directly to WhatsApp

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Prior to this past New Years Eve, WhatsApp achieved its most recent milestone in July when the Facebook-owned company reported that it had more than 1 billion daily active users. The source notes that users will be able to set their Instagram Stories as their WhatsApp Status, which will be encrypted like the rest of WhatsApp and will disappear after 24 hours.

There are a few reasons why Facebook may be interested in making Instagram Stories more shareable, and specifically on WhatsApp.

Social media users have already been allowed to share their Instagram stories to their Facebook stories.

Facebook CEO Mark Zuckerberg recently announced that both Instagram Stories and WhatsApp Status have around 300 million daily active users now and the number is only on the rise.

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It follows news last week that Snapchat's parent company, Snap, has been working on a way to let users post clips and photos to anywhere on the web.

For avid social media users, you may be wondering how this is any different from Snapchat and its group feature.

From what we understand, the feature is now being tested with a small number of users. However, once they do, it will be useful to those who have a habit of sharing their Instagram Story on Facebook Stories and WhatsApp Status. Users can share their Stories by tapping the "Share" button in Instagram, selecting WhatsApp, and then tapping the "Send" button to publish the Story. The same isn't the case for Status, though, which Facebook tells me is seeing similar levels of usage to Instagram Stories, also with more than 300 million DAUs as of November. What about you people?

Why Is Facebook Doing This?

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The second reason is to increase the use of WhatsApp Status.

With this feature, Facebook is basically trying to expand its user base and enhance customer experience.

Altogether all this will help Facebook to grow, it's for overall engagement and traffic footprint.

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