Diet Coke Gets Brand Makeover In Bid To Attract Millenials

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"That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste". The original Diet Coke (known as Coke Light in some global markets) remains in place, but has been joined by four flavours with names such as Zesty Blood Orange and Feisty Cherry.

Fizzy drink fans in the USA and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

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Launched with great fanfare in Paris in January 2016, the project drew the four different Coke versions - regular, Diet, Zero and Life - into one unified look that attempted to spread Coca-Cola's awesome brand power more evenly. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference. We even hosted a mixology session in Atlanta where we invited fans to ideate, create and taste Diet Coke flavours we were considering". Following the double-digit growth we've seen from Coke Zero Sugar since its introduction last fall and with this full Diet Coke brand relaunch, we believe we can continue to re-energize and strengthen our no-calorie business. They also recommended sleeker packaging of the product. No matter what level of Diet Coke fan you are, you're sure to have a lot of opinions about the drink's dramatic new look and range of flavors.

"This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognisable core brand visual assets".

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The brand announced Wednesday that it's done a total design overhaul for the diet soda, featuring thinner cans and bright designs for its new flavor offerings.

And finally, we're switching things up because change is delicious and because we can.

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Sommerville now says the design team have an opportunity to rethink such an iconic brand with the scale and reach of Diet Coke. "We want to build on the success we have had to date reminding people of what makes it so special". The brand's new design and flavors will be available first in the United States, followed by Canada in February.

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