Facebook Overhauls Feeds To Bring Less News, More Sharing


And he insists he has a plan.

As CNN commented, "With more than two billion monthly users, any change Facebook makes can be a seismic event". But business was good. Zuckerberg is torn. He spent the year travelling the U.S. and looking at things.

Facebook's new direction comes at a time when political discourse is often heated in the United States and nationalist groups are on the rise in other parts of the world. "It reads as something that will drive up engagement and probably push away policy risk, because they're not allowing news properties to have the same sort of presence in their feeds". In real life, people don't tell others to kill themselves when they say they like pineapple on pizza. The numbers will vary based on factors including "the type of content they produce and how people interact with it", Mosseri added.

Facebook founder, Mark Zuckerberg made this known in a post on his verified personal page on the social network on Friday. "Research shows that strengthening our relationships improves our well-being and happiness", Zuckerberg said, without revealing the precise source of this research. If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

"We're gonna sell more ads", said Ryan Kelly, CEO of Pear Analytics. The work was spurred by criticism from politicians, academics, the media and others that Facebook had not adequately considered its responsibility for what it shows users on its network. The company has been dogged by questions about how its algorithms may have prioritized misleading news and misinformation in News Feeds, influencing the 2016 USA presidential election as well as political discourse in many countries. He just said that things are going to change.

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How do Facebook's planned news feed changes affect me? He wrote: "As we roll this out, you'll see less public content like posts from businesses, brands, and media".

"And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people".

In other words, Zuckerberg just acknowledged, again, that Facebook, as it is now, is bad for you and needs to be overhauled. In surveys of Facebook users, people said they felt the site had shifted too far from friends and family-related content, especially amid a swell of outside posts from brands, publishers and media companies. That's why we've always put friends and family at the core of the experience.

Still, in some ways, this new focus takes Facebook back to its roots as a way to connect students on college campuses. Algorithms will still determine what's showing up, but now the focus is shifting towards algorithms that promote "meaningful" posts.

For example, there are many tight-knit communities around TV shows and sports teams.

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"We think people interaction is more important than passively consuming content", Hegeman said. So what does that mean for the media companies that have come to depend on the social media giant to drive readers to the articles and videos they create? A long comment on a family member's photo, for instance, might be highlighted in the News Feed above a video with fewer comments or fewer interactions between people.

Its goal is to elevate posts that will spark conversations and "meaningful interactions" between Facebook users.

Facebook has trained individuals, brands and publishers to rewire their brains towards an instinctual pursuit of what they believe will capture that satisfying like or lucrative share.

While he acknowledges that Facebook may never be completely free of malign influences, Zuckerberg says that the company now makes "too many errors enforcing our policies and preventing the misuse of our tools".

"If this change is as significant as they describe it, news organizations will go out of business or succeed based on a change that they didn't necessarily have input on", Kint said.

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