LG Will No Longer Release Flagship Smartphones Every Year

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New Korean flagship LG G7 was not represented at the 2018 CES and at MWC in 2018 its too be expected.

LG Electronics CEO Cho Seong-jin says the company plans to unveil new smartphones "when it is needed", rather than to maintain competition with rival devices. Its mobile division lost money for 11 fiscal quarters in a row, which is it's looking to change course.

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LG hosted a press conference at CES 2018 where Vice Chairman Cho Sung-jin said that its models will stick around for longer then before, with more variants launching between new models.

Asked when LG would release its next flagship, he responded by noting that the company "will unveil new smartphones when it is needed".

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According to the latest data, the smartphone LG G7 will present on April 20 this year, but under a different name: LG has planned to rebrand and rename the G-series to something else.

Officially, LG noted that the change was due to "retain [ing] a good platform for a long (time)" and rising concerns over the supply of lithium components. The executive further added that the plan is to retain existing models longer by unveiling more variants. Last year, LG did well on the budget phone category but not on the flagship category. "But we will not launch it just because other rivals do".

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Many technologies are needed for robots and LG can not do all that alone, he said. It also unveiled serving, porter and shopping cart robots. After all, it has been available South Korea since last June but has yet to leave the comforts of LG's home country. It also showcased OLED TVs with Alpha 9 chips that it developed, which improved the devices' resolution.

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