Taylor Swift is on tour promoting her new album Reputation, and she has found an ingenious way to fight scalpers; just sell the tickets for more than people are willing to pay for them in the first place.
Tickets for Swift's first two New Jersey shows on July 20 and July 21 went on sale last month, while tickets for the additional show on July 22, go on sale to the general public on January 31 at 10 a.m.
The "Verified Fan" program allows fans to improve their chances of purchasing a ticket by doing boost activities such as purchasing official Reputation merchandise.
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Her Christmas message inside the card also shamelessly plugged her new album, saying: "May your reputation shine bright this holiday season!"
Not only is she playing in bigger stadiums this time around, but premium ticket prices are higher compared to her previous concerts. This is thanks to her diehard fans that paid a premium for the best tickets available at her concerts. You can purchase them in advance, however, if you are registered as a verified fan.
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Yet those sky-high ticket prices could still lead to Swift notching one of the highest grossing tours of all-time.
The New York Post reports that sales across the world have not being going well - and its citing the massive mark-up on tickets as the primary reason.
Swift already has MetLife shows at the Meadowlands scheduled for July 20-21 and there are plenty of seats available, Ticketmaster's interactive seat charts showed on Wednesday. After all, her most recent 1989 tour was completely sold out in minutes in 2015.
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