Tide, Rob Gronkowski team up to warn people not eat Tide Pods

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"Do not eat", he says as he looks at the Tide Pod, and then the camera, as if he too is truly having to resist popping the pod right into his mouth and chomping down with reckless abandon.

Primarily seen on social media sites like Facebook, YouTube and Twitter, the "Tide Pod Challenge" has rapidly grown as the latest fad among teens and young adults looking for an easy way to get views.

Millennials around the country are swept up in recording themselves performing a risky new challenge in which they eat washing tablets. A disturbing number of teenagers have been posting videos of themselves accepting the challenge and trying out the pods, which are extremely toxic and absolutely not meant to be consumed.

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"Swallowing even a small amount of the highly-concentrated detergent found in pods can cause diarrhea and vomiting".

How legit is the Tide Pod Challenge?

It's the latest social media challenge that comes with some unsafe risks: people recording themselves eating Tide laundry pods after social media memes compared the cleaning product to food. They should be only used to clean clothes and kept up, closed and away from children.

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The parent company of Tide, Proctor and Gamble, released a statement saying tide pods "Should not be played with, whatever the circumstance is, even if it is meant as a joke".

According to US Poison Control, the negative effects of biting into laundry pods include "coughing, choking, trouble breathing, coma, and possibly death". "Eating a Tide POD is a BAD IDEA".

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