Diet Coke is kicking off the new year with a different, more millennial-friendly look.
People who love Diet Coke tend to really, really, REALLY love it.
The original Diet Coke's recipe is not being changed - it will still exist alongside the new, fruity flavours.
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On Wednesday, Coca-Cola announced it is rolling out four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new flavors also will come in very brightly colored cans so they can be easily spotted in stores. It spent two years on the makeover, and tested more than 30 flavors before settling on the four, which also include cherry and blood orange. The company took inspiration from Millennials' affinity for "big. flavors in their favorite foods and beverages - from hoppy craft beers to spicy sauces". The new 12-ounce can, which is noticeably skinnier than its predecessor, will hit US stores later this month.
The new look comes alongside a host of new flavours, which The Coca-Cola Company says aims to attract a wider audience to the drink. The old-fashioned Diet Coke with lime and Diet Coke Cherry that are now available will only be sold on Amazon hereafter.
For those who are fans of the classic Diet Coke and Coke Zero Sugar, there is no need to worry. Australian Diet Coke drinkers will have to stay tuned to find out when (and if) the new flavours will be available down under.
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Diet Coke today unveiled a packaging redesign and four new flavors that are joining the original variety. A slightly refined typography preserves the brand's heritage.
Bored of the same old Coke taste? The can will have a vertical red strip lining its side that is "a Coca-Cola red disc that has gone for a walk", according to James Sommerville, the vice president of Coca-Cola Global Design. Adding new flavours, along with a more modern design and ad campaign, is an attempt to fix the brand without incurring the wrath of loyalists.
Acevedo concluded, "We continue to believe and invest in Diet Coke because it's a great-tasting, zero-calorie beverage loved by millions". In October, Coca-Cola reported the brand's sales by volume declined in the mid-single digits last quarter. Diet Coke sales have slumped as people have gravitated toward flavored fizzy waters, reports the Los Angeles Times.
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