The card allows customers to earn stars in and out of Starbucks' 8,000-plus locations, according to a company press release.
The card, launched yesterday with JPMorgan Chase and Visa, comes as Starbucks struggles with falling growth in the US.
"The catch is that Stars can only be redeemed at Starbucks, which is far more limiting than rewards cards that offer cash back or travel rewards", Palmer told ConsumerAffairs.
Starbucks has it's own credit card for java junkies.
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Starbucks, in partnership with Chase, announced the new Starbucks Rewards Visa Card - a co-brand credit card that is integrated with the Starbucks Rewards loyalty program. A second co-branded product, the Starbucks Rewards™ Visa® Prepaid Card will launch later this year.
And just for signing up for the Starbucks credit card, customers will be upgraded to Gold Status within the loyalty program. "This credit card also makes every day more rewarding for Starbucks and Chase customers through the ability to quickly earn Stars and benefits-including more food and beverage Rewards for any occasion".
In addition to this, customers can get another one star for every $1 they digitally load to their registered Starbucks Card in the mobile app when using the Starbucks Visa Card.
Card members will also see curated food or beverage rewards chosen by baristas that will be loaded to their Starbucks Rewards accounts.
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Starbucks said cardmembers will receive their physical card within 7-10 days of their application being approved.
Starbucks is offering a new cardmember offer of 2,500 Stars after spending $500 on purchases in the first three mounts from account opening (equal to 20 food or beverage items). After that, you'll get one star for every $4 spent at other stores and one star for every $1 loaded onto your Starbucks card through the mobile app.
Chase is the US consumer and commercial banking business of JPMorgan Chase & Co.
For the Starbucks Rewards credit card, customers pay a $49 annual fee.
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