Google Chrome starts blocking annoying ads from websites


How it will work is, if a site receives several violations and ignores Google's notification of these violations, then Chrome can take action by blocking ads on the site, after 30 days. "Our hope is that Chrome won't have to filter ads at all".

Following multinational technology company, Google's announcement in June past year about a new feature that will remove "intrusive" ads, users can now finally say goodbye to these ads, reports The Verge.

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Google, however, has said all of its efforts are aimed at establishing better standards for ads. "So will Chrome block ads their ad team missed?"

However, Google will not remove all its ads, only those that do not conform to standards from the Coalition for Better Ads. Apple's Safari came in second for mobile with 28% and Firefox was second for desktops and laptops with 12%.

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200 million people around the world now use ad blockers, and Google earned over$72 billion from advertising in 2017 and with Chrome accounting for 47.5 percent of the USA browser market the company is obviously keen to protect its revenues.

"If we fail to do this as an industry, ad-blocking will rise and everyone will lose: consumers will have access to less content, advertisers will find it harder to get their messages across and publishers will find it more difficult to attract revenue to fund content creation".

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This means that even if there are some adverts on the offending sites that Google does not consider disruptive, they will also be blocked, including Google ads.

Publishers are greeting the launch of Google's ad blocker with a mixture of relief and unease, pleased that it is purging intrusive ads but anxious over the internet giant's power to quickly overhaul the industry. However, the rampant and largely unorganized manner that sites had started to display ads led to the rise of a distinct class of plugins, that of ad blockers.

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Less than 1% of the web's most-visited sites are set to have their ads blocked, Google said. It remains to be seen though how things pan out over a period of time.