MoviePass removes 'unused' location feature that tracked cinema-goers' movements

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Are you a little bit put off by MoviePass's location tracking vision?

Following a claim that it was tracking users, MoviePass has pushed out an update for its iOS app that removes the "unused app location capability". So while you sat there watching a new movie everyday for $10 per month, MoviePass was collecting an "enormous amount" of information about you.

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Movie Pass had been an instant hit in the USA which is giving the opportunity for the movie lovers to watch more number of movies in theatres with low cost.

There's been plenty of backlash about MoviePass overstepping the mark, including in a segment on the latest "Smashing Security" podcast, so I'm pleased to see that the company appears to have updated its app in response to the wave of negative feedback.

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In its statement on Monday to The Verge, MoviePass explained that it is "exploring utilizing location-based marketing" as a way to improve the "overall experience" for users. In the CEO's own words, "We watch how you drive from home to the movies". Earlier today, MoviePass further clarified the change, saying to Engadget that it isn't using location-based marketing at this time.

Following publication of Lowe's statements, Moviepass subscribers, and potential subscribers, took to social media to express their anger about being involuntarily tracked. When/if it does arrive, MoviePass likewise says that users will get to "choose the location-based services that are right for them..."

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Shortly thereafter, the company, which offers unlimited cinema visits at screens around the U.S. for a monthly fee, released a statement. "What we do is we use that data to market film". MoviePass subscribers may see up to one movie per day at participating theaters, with certain restrictions.

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