Apple to acquire Texture, the 'Netflix for magazines'

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"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users".

Apple has a lot of content coming down the pipeline, but it doesn't sound like the company is interested in a spray-and-pray approach, which seems to be where Netflix's original programming is heading lately.

Since its launch in 2010, Texture has become the leading multi-title subscription service giving users the ability to instantly access some of the most widely read magazines while on the go.

Texture launched back in 2010, and is now owned by Condé Nast, Hearst, Meredith, Rogers Media and KKR.

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Texture's magazine catalog includes Entertainment Weekly, Billboard, Vanity Fair, Vogue, and Bloomberg Businessweek.

Apple said on Monday it agreed to buy Texture, an online magazine subscription service owned by publishers Condé Nast, Hearst, Meredith, Rogers Media and investment firm KKR.

The Texture app is available for iPad, iPhone, Android devices and Amazon Fire tablets.

The bridge between tech companies and journalism continues to narrow with Apple's latest purchase. It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News.

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Texture's Netflix-style model of subscription service feels like a flawless fit for future integration in Apple News.

"I'm thrilled that Next Issue Media, and its award-winning Texture app, are being acquired by Apple", said Loughlin.

The largely evasive talk, titled "Curation in Media - Why It Matters", took the Austin Convention Centre audience through Apple TV and News strategy.

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