Bitcoin stumbles as Google plans to ban all cryptocurrency related ads

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The spread of such activity has led platforms and networks to question the value of allowing cryptocurrency-related advertising and to clamp down on the same.

The ban on cryptocurrency ads is a similar step taken by Facebook Inc.in January. the two largest web-ad sellers were made out of reach of the nascent digital-currency sector in Facebook.

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In a blog post published Tuesday, the company indicated that it will change its existing financial product restriction list in June this year, blacklisting ad content "including but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice".

This year, it plans to add several new policies that "will address ads in unregulated, overly complex, or speculative financial products" like binary options, cryptocurrency, foreign exchange markets and contracts for difference. The blanket ban will affect all companies with any kind of cryptocurrency-related offerings - even legitimate ones - and stop them from accessing Google's vast ad network, that allows companies to advertise on Google's own websites as well as those of third-party web partners. Some aggressive businesses found a loophole: purposely misspelling words like "bitcoin" in their ads. A Google spokeswoman said the company's policies will try to anticipate work arounds like this, as per the report.

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Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware.

In 2017, we took down more than 3.2 billion ads that violated our advertising policies. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016. This means we're able to block the majority of bad ad experiences, like malvertising and phishing scams, before the scams impact people.

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Additionally, the Silicon Valley powerhouse said it blocked more than 12,000 websites for copying content from other sites. We suspended more than 7,000 AdWords accounts for tabloid cloaking violations, up from 1,400 in 2016.

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