Apple Introduces Red iPhone for a Cause

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Halfway through the iPhone 8's lifecycle, Apple has introduced a new color option - (PRODUCT) RED - for the iPhone 8 and iPhone 8 Plus.

The new red iPhones will be enclosed in glass, with a matching aluminum band, and - in a departure from last year's red models - a black front. Still, if you need a brand new iPhone unboxing video to hold you over until Apple's next-gen iPhone lineup gets released, this video should do the trick. There will be an iPhone X Italian leather cover available, so that's something. Officially named as the (Product) Red Special Edition, a portion from the sale of the Red phone will go towards (RED), an organization supporting HIV/AIDS programs to provide counselling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. "IPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more handsome than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos".

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To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, tuberculosis and malaria. This year, the answer on the iPhone 8 and iPhone 8 Plus is black; last year, on the iPhone 7 and iPhone 7 Plus version, it was white.

The new model comes as Apple works on a larger, 6.5-inch iPhone, an update to the iPhone X, and a new low-priced model for the fall, Bloomberg News has reported. Well, the photo below - which features the red iPhone 8 lined up to a few other red smartphone models - should give you a good idea.

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Apple has confirmed that the iPhone 8 (Product) Red Special Edition and the iPhone 8 Plus (Product) Red Special Edition will be available in India from May onwards, with prices starting Rs67,940. Both special editions will go into order stage after 10.30 PM Sydney time on April 10, and then shipping that Friday. The phones have a red back, just like Apple did with the iPhone 7 and iPhone 7 Plus.

While the iPhone 8 may not have been the stand-out phone we wanted it to be past year (we would have liked two cameras), the 8 Plus was one of the best you can find. In the United States prices are starting at US$699 for the 64GB model and US$799 for the 256GB.

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