Instagram Announce New 'Focus' Feature, Similar to Apple's Portrait Mode

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You can do this by either swiping inward from the left side of Instagram or by tapping on your avatar in the Stories section.

Twitter users didn't seem to care much about the new feature and mostly complained about other malfunctioning Instagram features and lack of support.

According to a report by Bloomberg, Zuckerberg asked its engineers to copy the Stories feature of Snapchat in Instagram. The report claims that Zuckerberg was anxious that if they did not do something to change up the way Instagram is used, they might miss out on an entire generation of users.

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When you open the camera, you'll see "Focus" next to "Superzoom" under the record button. Instagram says Focus can be used on both rear and front cameras, as well as on video mode.

Your handset may or may not offer an in-built portrait bokeh mode to blur out the background in your photos, but Instagram certainly will.

Instagram has launched a Focus mode feature that allows users to blur the background when tapping a photo within the app. The feature will be available as part of version 39.0 for iOS on the App Store, and the same version for Android on Google Play.

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Facebook acquired Instagram in 2012 for $1 billion, back when Instagram had just 30 million users.

Take a photo or video, share it on your story, send it to a friend, or save it for later. You can also rotate, scale and place your sticker wherever you'd like.

Instagram has been insulated to the revenue drive of platforms like its parent company, Facebook, and WhatsApp, another sibling subsidiary. The Nametags feature was first spotted in mentions in the Android APK code last month, but it is only now being seen on the app's front-end.

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