Apple's memo warning employees about leaking information is predictably leaked

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The full text of the memo can be read over at Bloomberg.

To counterbalance the rising price of the most premium iPhone in the line, USB analysts suggest that Apple might release relatively cheaper alternatives - like how the iPhone 8 and iPhone 8 Plus seemed like a steal when they released alongside the iPhone X - in addition to discounting older models, like last year's iPhones and the iPhone SE.

Their belief is that "once Apple establishes a price band it typically keeps it, consistent with what we've heard from former Apple employees", the UBS told clients in a note recently.

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In a leaked memo posted to Apple's internal network obtained by Mark Gurman, who regularly scoops sensitive Apple news, Apple said it had caught 29 leakers previous year, and 12 of them were arrested.

"You've got thousands of people working on manufacturing something who have no vested interest in keeping it secret", one employee said, adding that he believes leaks will continue to increase as Apple ramps up overseas manufacturing operations. Apple says leaked information can depress sales of existing product models, and give competitors more time to respond to features coming in future models.

At that meeting, software engineering chief Craig Federighi explained to his team that Apple would delay some upcoming iPhone features. In June 2012, an AT&T executive admitted to leaking Apple-related information to investors.

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"Global Security's digital forensics also helped catch several employees who were feeding confidential details about new products including iPhone X, iPad Pro and AirPods to a blogger at 9to5Mac".

The memo also details what happens to leakers who are caught. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere". These programs have almost eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place. 12 of those were arrested.

"Leakers do not simply lose their jobs at Apple". Among those were Apple employees, contractors and some partners in Apple's supply chain.

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While they carry serious consequences, leaks are completely avoidable.

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