Now, though, a report claims Apple will be putting the newly acquired Texture to work, using it to integrate a premium news and magazine subscription service into Apple News. These plans are created to help Apple boost its services business to meet revenue goals the company has set for itself over the next few years.
Currently, Apple sells subscriptions for iCloud storage and Apple Music.
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The new Texture-News hybrid could launch in the next year.
But it's likely that Apple will approach the subscription service as Texture has, aggregating hundreds of magazines together in an all-you-can-read monthly service, rather than focusing on individual subscriptions. An upgraded Apple News app with the subscription offering is expected to launch within the next year, and a slice of the subscription revenue will go to magazine publishers that are part of the program, the people said. This time, Apple let roughly 20 people go from Texture, including assistants, software engineers, and managers, according to one of the people familiar with the matter.
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If Apple goes through with these plans, it would be treating news similarly to how it treated music around the creation of Apple Music.
Apple will likely carefully curate the partner organizations for its news service. Texture previously had about 100 staff members.
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Apple News is now a free app that delivers a personalized selection of content from a choice of publishers, with the ability to follow certain topics as well as subscribe to magazines and newspapers directly through news. Now, Apple Music boasts more than 40 million subscribers. The company's SVP Eddy Cue spoke about a number of topics at SXSW last month, including the current Apple News app. Apple would then split the revenue with the content partners on the backend.