Testifying before the US Congress, Facebook CEO Mark Zuckerberg had said his organisation was committed to ensure integrity of elections across the world, including India. Not really. Any website that uses Facebook log in or sign up option, runs Facebook ads, has a Like button alongside its posts or uses Facebook analytics sends information about your browsing activity back to the social network.
Baser said that Facebook uses collected data for mainly three things-providing services like Facebook plugins, Facebook Analytics, and ads; keeping user's information secure; and improving services like keeping posts about things you care (cats, your favourite TV shows, political leanings, etc.) at the top of your news feed. But fallout from Facebook's most recent data-sharing scandal has left plenty of users wary of the service and helped convince Bumble's creators that it's time for an update.
This means that if a website embeds any of the engagement tools by Facebook, the social media network also gets access to the user data shared by the browser with the website.
Lawmakers and privacy advocates immediately protested the practice, with many saying Facebook needed to develop a way for non-users to find out what the company knows about them.
These companies - and many others - also offer advertising services.
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Google has its own Analytics service. "And Amazon, Google and Twitter all offer login features", Facebook said.
Based on the users' IP address/ operating system, Facebook then displays the Like button on an individual's browser based on their identified language. Here cookies allow them to count the number of unique visitors and recognise those who have also got an account on the social network. "This can help with things like saving items in your shopping cart", Facebook explained.
He added: "So when a website uses one of our services, your browser sends the same kind of information to Facebook as the website receives".
"We require these security measures for the company's benefit because of the importance of Mr. Zuckerberg to Facebook", the filing states.
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During the 10-hour long testimony last week, Facebook has disclosed the amount it spends on Mark Zuckerberg's security and travel among other expenses. "We also get information about which website or app you're using, which is necessary to know when to provide our tools".
Facebook says it can match that data to a Facebook profile, if the person has one.
He also claimed that the information received from websites and apps was also used to help protect the security of Facebook.
The researchers labeled suspicious ad-buyers as groups with pages that have been inactive, inaccessible, removed or banned by Facebook since the election and there was no information available publicly about them.
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