Spotify acquires music licensing firm Loudr

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This is the second high-profile departure from Apple Music in a week. This person is no other than the Head of Artist Curation for hip hop, Carl Chery.

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Leading digital music streaming company Spotify has revealed that it has acquired music licensing platform Loudr in the aim of improving its operations in regard to licensing and royalty payments. Carl Chery, the Head of Artist Curation for genres like hip hop and R&B, has chose to leave the tech giant in favor of Spotify.

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At Apple, Chery was best known for securing Apple Music exclusives from Chance the Rapper, including the Grammy-winning album Coloring Book. Now the company has more than 157 million registered users but only 71 million pay for access to the music catalog without ads. It comes at an interesting time as Apple Music recently announced the new lead for Apple Music as Oliver Schusser. He was also responsible with creating flawless musical mixes and putting them in clever playlists. He is also responsible for publicizing artists such as Cardi B, Bryson Tiller, Post Malone, Khalid, Daniel Caesar, 6LACK and H.E.R. Now, we might expect the same high-quality playlists on Spotify.

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