Amazon Launches "Lite Internet" Browser in India for Android Devices

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The app called Internet is available in the Google Play Store and will be compatible with devices running Android Lollipop or higher.

The Internet browser also comes with features like tab previews, automatic full-screen mode, integrated newsreader and more.

Amazon Internet browser
Amazon Internet browser

The move taken by Amazon is evident to compete against the other browsers in the market and ultimately, expand its fan base by advertising its products as previously done in internet browsers like Google Chrome, Microsoft Firefox etc.Anyhow, the success of the app depends on the mass customer usage. The browser has been sitting on the Google Play app store since March and has fewer than 1,000 downloads, according to data from app store intelligence firm Sensor Tower. That's surely smaller than other browsers, including Chrome (21MB), Edge (54.5MB), Firefox (19.9MB) and Opera (14.7MB). The word "Private" highlights that Amazon shall not involve in collecting data from users like other browsers do and also not ask for any permissions. The app occupies very less space and comes under 2MB in size. The private tab let users hide all browsing history from their devices. Having said that, as this web browser is made specifically for India, it serves trending news on its homepage to the users that also includes news related to Cricket.

The company is not alone in building lightweight mobile apps for emerging markets.

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After Google's Go and Facebook's lightweight apps, Amazon might as well be looking to push lighter versions of their apps and the Internet browser is the only lite after Kindle Lite being rolled out by Amazon. Likewise, Google has Gmail Go, Google Go, Google Maps Go, and YouTube Go that all are available pre-installed on devices running Android Oreo (Go Edition).

Amazon could use the app as a means to promote its services in future. The company already distribute a Kindle Lite app in India.

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Earlier Facebook has built 'Lite' versions of their apps like Facebook Lite and Messenger Lite which allow social networking experience in low-end devices.

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