Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

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E-commerce giant Flipkart was teasing users with "BigOnFlipkart" campaign for quite a while now and today the company has finally made its "big" announcement. As part of the memorandum signed between the two companies, Flipkart will soon be showcasing a slew of the upcoming smartphone from Asus, the first of which will be the Zenfone Max Pro.

Flipkart has joined hands with Taiwanese brand Asus to co-create products to suit Indian needs. The handset will go on sale at 12:30pm on April 23, Monday. The first smartphone under this partnership - ZenFone Max Pro - will be launched on April 23. In addition to that, the agreement also enables both the companies to deeply focus on the marketing practices of the ASUS Zenfone series in India. This tie-up will also define a roadmap for the launch of future ASUS Zenfone smartphones in India.

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Flipkart aspires 40% of overall market share by 2020, Yadav added. "Flipkart's unparalleled distribution reach and marketing strategies will help Asus build strong awareness for our innovative high-value products and reach consumers across India".

The new Asus Zenfone Max Pro will be a mid-range smartphone that will be powered by Qualcomm Snapdragon 636, a processor that made its debut with the Xiaomi Redmi Note 5 Pro. Both the companies will further provide customers with the opportunity to experience exclusive access to latest Asus smartphones on the e-commerce platform. In addition to the partnership with Flipkart, ASUS also announced support for digitizing India and aiding the digital education of the needy in Indian society through its Corporate Social Responsibility initiatives.

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"Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want", Krishnamurthy added. With this partnership with Asus, we're multiplying those efforts by collaborating to leverage our individual strengths - data-driven research & insights, and technological prowess - to build smartphones truly customised for India.

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