Amazon To Give Prime Members 10% Discount At Whole Foods

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Amazon is taking the next step in its integration with Whole Foods Market, confirming that it will offer 10 percent discounts on Whole Foods sale items and special deals on top grocery items to its more than 100 million Amazon Prime members.

Amazon is offering its Prime members even more Whole Foods Market perks following the introduction of a free two-hour delivery service and five per cent cashback on Whole Foods purchases for those with a Rewards Visa Card.

Vice president of Amazon Prime Cem Sibay told The Wall Street Journal that this week's deals will be available immediately in Florida stores and roll out to more than 460 stores nationwide this summer.

The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.

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When Amazon.com Inc. (NASDAQ: AMZN) bought Whole Foods, other grocery companies anxious that America's largest e-commerce company would use its delivery systems to make groceries more readily available, particularly for home delivery. Lockers, pickup and drop-off points for Amazon package deliveries, are also now in more than 400 Whole Foods stores.

The decision also may help it to flank its largest rivals, Walmart and Kroger.

In the grocery industry, data plays a huge role in supporting the efficient shelve stocking.

"The objective of the card is to fool the customer into thinking they are getting a good deal".

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Florida shoppers will be spending less paycheck shopping for organic groceries at Whole Foods Market. Amazon said the available deals will rotate weekly, and gave these examples of Prime discounts available in Florida starting this week.

The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired a year ago.

According to Morgan Stanley estimates, some 40% of Whole Foods shoppers aren't Prime subscribers, so Amazon is targeting those people with the new promotion. It also offers Thursday night football games via Prime, on top of unlimited photo storage, among other perks.

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