The new deal will see the Ballymount-based broadcaster share the rights to 16 Tuesday night Champions League matches with RTÉ; with the latter having first choice of game broadcast. That includes the Champions League final round qualifiers and the Super Cup along with all highlights rights to both Champions League and Europa League.
Virgin will also exclusively show both the Champions League and Europa League finals in Ireland, although it is yet to say whether the matches will be broadcast on TV3, if they will all be free-to-air or if some will be shown via a streaming service.
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The programme is now available to pre-order, along with plenty of other Champions League final themed goods. A further million or so watched Manchester United's triumph over Ajax in the Europa League final.
From next season, the Champions League group stage format will change with 6pm and 8pm games on Tuesday and Wednesday nights.
327 European matches per season from both competitions will be screened on Virgin Media Ireland and its TV3 channel.
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The move by Virgin is the latest in its ever-expanding live sport portfolio which now includes the majority of the Champions League and Europa League, the Rugby World Cup, the Six Nations, the Champions Cup and United Kingdom racing. "This landmark deal confirms Virgin Media as Ireland's leading connected entertainment business and is great news for TV3 viewers and Virgin Media Customers".
There is, of course, increased interest in this year's final as Liverpool become the first English team since Chelsea in 2012 to take part in UEFA's showpiece event.
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