YouTube add songwriter, label and publisher credits to millions of songs


It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs.

The new feature will also include a link to official artist channels where available, and official music videos.

YouTube is continuing to ratchet up the site-wide services it provides for musicians - following last week's launch of four new charts that publicly display trending tracks, artists, and music videos.

Image YouTube
Image YouTube

YouTube has announced "Music in this video", a new menu that shows song credits on videos with music. User generated videos featuring live music did not offer the new feature, even though some sampled had nearly certainly been identified by the publishers or label.

"What YouTube has done by making credits a priority to its platform will allow a better music experience for all".

In a blog post, YouTube stated the act will "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience".

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By contrast, YouTube has clarified that its move had been made possible by the ingestion of metadata from labels, publishers and music licensing societies around the world.

Reportedly, YouTube has used similar information along with the technology behind Content ID to create "music in this video".

Martin Bandier, Chairman and CEO, Sony/ATV Music Publishing, said: "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".

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YouTube now automatically credits artists and record labels of music used in videos. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned. The ability to identify a contributor to a song production-and how they contributed-makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer.

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